Listen to audio recording and answer the questions.
What aspect of USA Today does the professor mainly discuss?
A. how it changed the newspaper industry
B. why its circulation has kept growing
C. the type of people who read the paper
D.how the paper gets late sports scores
What can be inferred about the professor when he says this: «Some of you might recognize it as the topic of this week’s reading assignment.»?
A. He knows that all the students are familiar with the subject.
B. He is angry at the students because he thinks they are lazy.
C. He doesn’t think that any students have read the assignment.
D. He thinks many students have not yet read the assignment.
Why does the professor mention McDonald’s?
A. to compare the quality of its food with the quality of USA Today’s stories
B. to compare the design of its restaurants with the look of USA Today’s pages
C. to compare the great suyccess of McDonald’s with the success of USA Today
D. to compare the early years of McDonald’s with the early years of USA Today
What is a key feature of USA Today mentioned in the lecture?
A. lots of international news
B. color photos and graphics
C. stories about crime and killing
D. stories that jump from page one
Why does the professor imply when he says this: «They replaced quote unquote serious news with feature stories.»?
A. that USA Today does not know what serious news is
B. that other papers shouldn’t have copied USA Today
C. that people have different definitions of serious news
D. that USA Today changed the style of other papers
What can be inferred about circulation?
A. It measures the number of people who buy each issue of the paper.
B. It measures the number of people who read each issue of the paper.
C. It measures how many people buy and read each issue of the paper.
D. It measures neither how many people buy nor read each issue of the paper